We opened our doors in 1989 with the goal of developing a client-driven practice offering superb legal counsel without big firm attitude (or rates). Email was just starting to catch on, the Internet was still a novelty, Google was not yet a verb and the way in which lawyers practiced law and delivered services to their clients was drastically different.
When we formed the firm, an old-line, traditional (e.g., stuffy) law firm was sometimes referred to as a "white shoe law firm." To distance and distinguish our firm from that model, we positioned ourselves as A Different Kind of New York City White Shoe Law Firm, with our logo being a pair of white Converse Chuck Taylor All Star high tops.
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